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Iron Maiden Beat The Touts

Iron Maiden’s recent and continued efforts to safeguard their fans against touting and counterfeiting ahead of 2017’s The Book Of Souls UK arena tour (which starts on May 4) has been hailed a triumph by fans, promoters and legitimate ticketing sites.

By implementing an extensive “Paperless Ticketing” policy and ensuring all other available tickets would carry the name of the purchaser and would also require the purchaser’s credit card and ID on entry, amongst other measures, the number of tickets available at inflated prices on the secondary platforms plummeted by over 95% compared with the band’s last UK arena tour in 2011. By eliminating many of the resale platforms there was nowhere for the so called ticketing “power brokers” and counterfeiters to go to sell, thus largely eliminating touting and keeping tickets on the official box office at the correct pricing, with over 100,000 tickets sold first day all at the intended price.

Proof of the success of the Maiden initiatives includes:

In November 2010 when tickets went on sale eight months in advance for Maiden’s 10 date 2011 Summer UK arena tour, 6,294 tickets appeared overnight on three of the biggest secondary ticketing platforms (Viagogo, Seatwave, Getmein) compared with just 207 tickets in 2016, all of which were listed only on Viagogo. With secondary ticketing much more developed now, the difference is probably much greater.

Of those 207 tickets listed by Viagogo in 2016, most were identified as bogus and are now in the hands of the relevant authorities investigating criminal activity. The few genuine tickets which made their way onto Viagogo have been made null & void per our conditions of ticket purchase.

Maiden’s promoter Live Nation confirms that overall sales are higher than the equivalent sales point in 2010. Live Nation also confirms that customer feedback has been excellent and Ticketmaster report that they have had only positive comments about the fact the artist is trying to restrict exploitative pricing via the resale market.

Although both shows at London’s O2 Arena and most other shows are already sold out for the May tour, due to all these initiatives fans can still get their hands on tickets AT FACE VALUE for IRON MAIDEN The Book Of Souls UK Tour 2017 in Aberdeen, Newcastle, Leeds, Sheffield and Manchester via TicketMaster.co.uk or IronMaiden.com/tours.

 

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