PLYA Are Dynamite

Alternative electronic-pop trio PLYA have shared the striking video for their new single ‘Dynamite’, which is the first track taken from their upcoming four-track EP Still in Love. Filmed in a derelict church building in London, the video is dramatic and powerful, featuring a cinematic performance from the band, surrounded by electric colours that ignite the darkness and accentuate the pulsing intensity and dreamy aura of the track.

Addressing themes of addiction, lust and loving something toxic, Julia’s crystalline vocals come with a bite, immersed in an atmospheric wave of synths, rhythmic drums courtesy of drummer Will and Kristian’s melodic guitar and bass lines. “We wanted to capture the dark element in ‘Dynamite’ in a raw, honest, energetic performance”, explains Julia. ”We filmed it in a beautifully flawed and imperfect church in South London which we felt really captivated the emotion of the song.” It comes after the release of the sensual hit ‘Adrenaline’, which was picked up by Italian label Manifesto and has had over 1.4million streams on Spotify since December.

Based in London, PLYA’s sound captures the essence of the city and marries it together with the exoticism of Europe and the glamour of Los Angeles. These multinational influences arise from vocalist Julia Sykes’ upbringing and has seen the band flourish in the UK and Europe. It’s a stylish sound that will energise festivals, ignite clubs and provide a soundtrack to the summer.