10 O'Clock Chemical Debut Video
- Written by Marky Edison
10 O’Clock Chemical pierce the veil of cultural illusion on their electrifying video for their debut single ‘Babylon is Fallen’. “‘Babylon Is Fallen’ is about the unveiling of illusion and the birth of skepticism, especially in the current climate we coined the term 'fake news'. It's a cry for liberty in the midst of our activities being increasingly surveyed, our speech policed and a call to revolt against the mundane order I believe has been put there by a much higher, darker source of power.”
‘Babylon is Fallen’ is a slick foray into cutting-edge synth pop. The thematic conception of the song occurred to singer Rhys, who, at 23 years old, has been writing songs in his bedroom for many years while also having a background in social activism. Describing their sound as ‘gritpop’, the group have here created jagged and danceable electro-pop that directly expresses the edgy uncertainty of contemporary life.
‘Babylon is Fallen’ is about the cultural malaise that has led to a culture that it’s easy to be cynical of. With production by electronica wizard Matt Johnson (best known for his work on Jamiroquai’s latest album Automaton) and mixed by Adrian Bushby (Muse, Foo Fighters, etc) it’s as slick a debut single as any band could hope for. Restless funk elements, slippery bass grooves and a lysergic dance outro make for a profound and danceable exploration of the current and troubling state of our international media neuroses.
