Technotronic's Eric Martin unveils new video
- Written by Marky Edison
Technotronic alumnus Eric Martin releases his new single ‘Be’. Martin seems to have been born with headphones on. Gifted with skills that can’t be measured by degrees of education, his contribution to the growth of house music as a global phenomenon is undeniable.
Starting as a programmer for Zomba/Jive Records, Martin came to fame as an original member of the seminal ’90s house act Technotronic, co-writing their classic Pump Up The Jam multi-platinum album. Selling over 14 million copies worldwide, sales figures don’t even do justice to the stature of anthems Martin created.
A true production czar, his musicianship and stage skills have seen him release two hip-hop projects as Me-One, working alongside immortals such as Guru and The Roots. Equally at home with reggae and blues, Martin has also written and produced for Maxi Priest, Capleton and Jeff Beck.
In an ever-changing industry, Eric Martin re-enters the stage with new sounds and new ideas with his new label, Hypernation Music. ‘Be’, which features the sweet and soulful voice of Lifford, is the first of his new releases.
