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Beat Milk Jugs - 10 Years Of Hangovers

Beat Milk Jugs bear close resemblance to the work of Depeche Mode filtered through the sound of Madchester and this young Latvian four-piece have here come up with a creditable debut album with 10 Years Of Hangovers.

 

Their sound is never really overtly stated; instead regularly employing a layered approach and effective use of Cold War-sounding vocal samples. No single song particularly stands apart from the other eight on the release, rather what we’re presented with is that increasingly elusive product – a fully cohesive album.

Clearly then the couple of years that this work has been in the making (first in their homeland and more recently in Liverpool and London) have allowed the quartet the time to pare down their sound to the essential elements alone, the result being a basically pretty stark soundscape with few hints of humour or mischief. Not to say that it’s grim in any way though, merely serious in its drive and purpose.

Lacking the frenzy that would see them labelled a Baltic Klaxons, they nevertheless show enough promise to continue to ply their trade in this incarnation for a few years yet - though whether that mildly ribald name will ever trip off the lips of the bulk of the UK’s electronic music buying public is a tricky question to anticipate.

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