Saturday Soap Box! Bow Down to your New God : How RiFF RaFF Will Rule Hip Hop In 2013
- Written by Richard Wink
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I may be in the minority, but I believe that Harmony Korine’s Spring Breakers will be the most culturally significant film release of 2013, as a result of its staggering depiction of the decadence and decay of the cheddar chasing youth of today. There is one man who will benefit most from Spring Breakers: a man who manages to influence the entire look of the film, from the girls in balaclavas to the white dude in cornrows, and all without even appearing on the soundtrack. And who is this cultural behemoth? Why, that man is a rapper named RiFF RaFF. Mr RaFF has already acknowledged that James Franco’s interpretation of him in the film will make him millions; all he has to do is sit back and let the money drip down. The epitome of passive income.